This client approached us through Fiverr, wanting to do backlinking for his website to improve its ranking. When I saw his website, it was totally rubbish, with tons of things that needed fixing.
At Fashion SEO, we always take care of our clients without any greediness. I offered him a general audit, where I explained that buying backlinks from sellers is a waste of money. Backlinks and other strategies only work when a website offers a good user experience and has a low bounce rate.
Here, you can see the website design before revamping:
The main menu and hero section were too messy, and there was no proper website copy with clear CTAs to define their business credibility and trust.
After that, their homepage lacked proper internal linking to their product pages, even though internal linking is a crucial factor for distributing link equity and improving page rank.
Their brand history section was poorly developed with very thin content.
Their website copy was completely useless and unreadable. Additionally, their marketplace availability and certifications were entirely disorganized and poorly presented.
Now, looking at their footer section, they didn’t properly utilize the footer space, and there was no presence of social media accounts to build user trust.
His business also had canonicalization, 404, sitemap, and pagination errors, with no proper SEO content on product pages and backlinking.
So, I offered him a custom SEO plan that included:
- Website Design and Development
- On-Page SEO
- Off-Page SEO
- Technical SEO
After reviewing my proposal and SEO audit, he agreed and decided to work on the project in milestones.
The first milestone was website development.
Before diving directly into website design and development, I first focused on understanding the user journey and the client’s business funnel to improve their ROI.
As always, I took my copy and notebook and sketched out the website structure, leveraging my 4 years of SEO expertise. Here’s the result.
This was the complete structure of the client’s website, which I sent to him, and he agreed to the implementation.
After completing the design and development for my client’s B2B website, here’s the final look:
- The Main Menus and Header Section were completely revamped.
- The new header now features an engaging copy, a clear CTA, and a “Trusted By” section to build user trust, grab attention, and improve the click-through rate (CTR).
I internally linked their product anchors to the product pages to ensure a smooth user experience and enhance SEO.
We added more content to their “About Us” section to make it more trustworthy and engaging.
After that, we separated his marketplaces, certifications, and brand history to make each section more compelling. We also added additional details by gathering more information from him.
Now, you can see that his brand is more visible, easier to understand, and users can easily reach out to him for any queries.
Moreover, I added an FAQs section to make it easier for users and address common customer inquiries. There is also a blog section to drive conversions, as blogs are a great source for creating funnels such as TOFU, MOFU, and BOFU to scale the business.
Coming back to the footer section, you can now see that it’s much more attractive. It includes all the menu links, as well as social media links, to build user trust and enhance engagement.
This is just one process in Fashion SEO, there are also remaining SEO milestones are going and we will also share the results and things as well.We have successfully helped many businesses scale through our strategic SEO approaches.
Over the past four years, we have scaled more than 120 businesses with a proven success rate. You could be next—DM us today!