A Brief Project Overview (for TLDR folks)
LivegreensPDX, a personal chef service based in Portland, Oregon, approached us with a clear set of goals:
- To create a user-friendly website
- Attract organic traffic through targeted keywords,
- And generate qualified leads without relying on third-party platforms like Thumbtack.
Our team collaborated closely with the client. We conduct over five in-depth meetings to understand their business and unique selling points.
We developed a sleek, SEO-optimized website featuring four core service categories: Weekly Chef Services, In-Home Dining Experiences, Event Catering, and Texas BBQ services.
We implemented an effective content strategy, published blog posts targeting high-value keywords, and optimized the client’s Google My Business (GMB) profile for local SEO.
The results were remarkable. Within the first month, the website was indexed, and two service pages ranked at the top of search engine results pages (SERPs). A featured snippet was secured for the query “benefits of hiring a personal chef,” the client began receiving one qualified lead every two weeks.
This case study highlights the strategies and results that empowered LivegreensPDX to achieve its business goals.
About the Client
LivegreensPDX is a personal chef service based in Portland, Oregon. They offer custom culinary experiences for individuals, families, and events. Their offerings include Weekly Chef Services, In-Home Dining Experiences, and Event Catering, all designed to provide convenience, luxury, and personalized meal options.
Before approaching us, the client faced significant challenges in growing their business. They relied heavily on third-party platforms like Thumbtack to attract customers, which limited their control over lead generation and incurred substantial commission fees. The client had no website or direct channel to showcase their services or build a unique online presence.
Frustrated by these limitations, LivegreensPDX sought a solution to establish its brand, attract organic traffic, and generate qualified leads without third-party reliance.
Objectives and Goals
LivegreensPDX approached us with three primary objectives to improve their business:
- Develop a Smooth, User-Friendly Website:
Create a professional and easy-to-navigate website that effectively reflects their brand identity and showcases their services.
- Implement SEO-Optimized Content:
Create engaging, keyword-targeted content to attract organic traffic and improve search engine visibility for service-related queries.
- Achieve Independence from Third-Party Platforms:
Reduce reliance on platforms like Thumbtack or Hire a Chef by generating qualified leads directly through their website, eliminating commission fees, and gaining full control over client interactions.
Challenges
The following three challenges were the biggest hurdle for LivegreensPDX;
- No Existing Website:
The client lacked a professional space to showcase their services without a dedicated online platform. They were not able to highlight their unique selling points (USPs). And there was no way they could directly engage with potential customers.
- Low Online Visibility:
The absence of a website and an optimized online presence meant that LivegreensPDX struggled to appear in local search results. Because of this problem, prospective clients cannot discover their services.
- Lack of Targeted Traffic:
Reliance on third-party platforms resulted in a general audience rather than attracting clients explicitly looking for personal chef services in Portland. This diluted lead quality and led to paying commission fees for less-than-ideal customers.
Strategy and Solutions
- Discovery Phase
To ensure a tailored approach, we began with a comprehensive discovery phase:
We Conducted 5+ in-depth meetings with the client to understand their business model, goals, and unique selling proposition (USP).
These meetings helped us to Identify the client’s key offerings. We strategize their services into four core categories: Weekly Chef Services, In-Home Dining Experiences, Event Catering, and Texas BBQ services.
Then, we established a clear direction for the website’s structure and content based on the client’s target audience and objectives.
- Website Development and Content Creation
The next step was designing and building a professional, user-friendly website.
Here’s what we did;
- Developed a wireframe and designed an intuitive layout to ensure a smooth user experience.
- Wrote engaging, SEO-optimized service page copy for each core category, emphasizing the client’s USP.
- Embedded Google reviews and optimized the client’s Google My Business (GMB) profile to improve local SEO visibility and credibility.
3. Blog Strategy and Technical SEO
To improve organic traffic and address technical issues, we implemented a focused blog and SEO strategy:
- Published 10 blog posts targeting high-value keywords aligned with the client’s services.
- Conducted a technical SEO audit to identify and resolve performance issues, improving the website’s crawlability and indexing.
- Performed detailed keyword research to guide both blog content and service page optimizations.
- On-Page and Local SEO Optimization
We ensured the website was optimized for both search engines and local audiences. So, we optimized meta tags for all service pages to improve click-through rates (CTR) and rankings.
We also strategically highlighted the client’s USP throughout the copy so the prospects get the message compellingly and persuasively.
Results and Achievements
The results achieved for LivegreensPDX were both measurable and impactful.
Here’s what exactly the client got;
Website Indexing: The website was successfully indexed within a month of launch, ensuring visibility on search engines.
Top SERP Rankings: Two service pages, “In-Home Dining Services” and “Weekly Chef Services,” secured top positions on search engine results pages (SERPs), driving targeted traffic.
Featured Snippet Win: For the query “benefits of hiring a personal chef,” the website earned a coveted featured snippet, significantly enhancing the client’s authority and click-through rate.
Qualified Leads: The client receives one qualified lead every two weeks, and there is a steady flow of potential customers seeking personalized chef services.
These achievements allowed the client to:
- Eliminate reliance on third-party platforms like Thumbtack.
- Save on commission fees, increasing profitability.
- Build a strong online presence, reinforcing their brand as a trusted personal chef in Portland.
These results demonstrated the effectiveness of our strategy.
Client’s Feedback
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