In July 2024 Our Client (Meghan) Posted a job on Linkedin regarding its business SEO and We dm her for opportunity to rank his business on his desired keyword on Google SERP.
We discussed the matter and sent him a short audit regarding the website saying that we will rank on these keywords and the other seems too difficult for your business in such a budget and time.
She trusted our authenticity and happily agreed on the project.
We started our work on her website in July 2024
After seeing his website there was no proper on page optimization for a particular keyword and also their website content strategy was not good even though they have no proper search bases content to create topical clusters for that keyword.
As you can see the results on Google first page on their desired keyword they have no ranking on that at that time.
At Fashion SEO, we always take care of our clients without any greediness.
We told him that I will first redesign your website with persuasive copy and SEO content and then work on all parameters as we first need to create relevancy of content for our particular keyword.
After that She agreed and then we started to redesign her website.
There were lots of errors and things that we improved.
The CTAs were not properly optimized for mobile devices.
After content updates and redesigning the website I moved to the on page SEO of the website.
Here are the changes we made in the past.
The green ones are suggested and implemented by us while the red ones that are highlighted were old ones.
Hero Section
About and author section
We optimize the headline of their offer to make it more compelling.
Here are the services Section which we updated.
Footer Section Optimization:
Now you can also check the website and it looks like a WOW.
After website design completion we started to work on SEO.
We began with a comprehensive audit using tools like Screaming Frog and SEMrush. This process allowed us to identify key issues affecting the website’s technical health and user experience. The audit revealed several areas that required immediate attention:
- Multiple H1 tags on the homepage (13 instances).
- Improperly optimized images lacking alt text.
- Meta descriptions and titles exceeding recommended length.
- Sitemap errors and missing page indexing.
1. H1 Tag Optimization:
- The homepage was found to have 13 H1 tags, which can confuse search engines.
- We restructured the content to ensure proper usage, keeping one primary H1 tag and using other tags (H2, H3) for subheadings.
2. Image Optimization:
- Website images lacked descriptive alt text, impacting accessibility and SEO.
- We added meaningful alt text to all images, enhancing their optimization for search engines.
3. Meta Tag Refinement:
- The homepage meta title and description exceeded the recommended length, potentially reducing click-through rates.
- We revised both to ensure compliance with best practices, focusing on clear, concise, and keyword-rich content.
4. Google My Business (GMB) Setup:
- Setting up and optimizing the GMB profile was a priority to enhance local search visibility.
- We created a well-optimized profile that aligns with the website’s branding and business information.
5. Sitemap Fix and Submission:
- A sitemap error was identified and corrected.
- The updated sitemap was submitted to Google Search Console, and all pages were manually indexed to ensure they appeared in search results.
6. 404 Error Resolution:
- Several 404 errors and page issues were reported in Google Search Console.
- These were fixed, and the corrections were validated to improve the website’s health score.
7. Quality Backlink Building:
- We created high-quality backlinks through profile submissions, contributing to increased domain authority and better rankings.